About
You shouldn't need eleven websites to be left alone.
Here's the absurd part: America actually has an opt-out system. There's a registry that stops most junk mail. An official site that turns off pre-approved credit offers. A federal do-not-call list. State privacy laws that force data brokers to delete your file on request. It all exists. It all works, mostly.
It's just scattered across a dozen websites that look like they were built in 2009, guarded by brokers who profit from the friction, and wired to expire quietly so you have to remember to do it all again. The system assumes you'll give up. OptOutHQ is what it looks like when somebody doesn't.
One dashboard. We automate every removal the law lets us automate, walk you through the two-minute steps it doesn't, keep evidence for everything, and remember every renewal date — because the mailers are counting on you forgetting.
The cautionary tale we're built against
The most popular email-unsubscribe tool ever made was free. It was free because its parent company read users' inboxes and sold the anonymized purchase data — which the public found out about when it surfaced that Uber had been buying insight into Lyft receipts. The company apologized for the discovery, not the practice. It's still free today.
Every architectural decision in OptOutHQ is downstream of that story. We charge money so we never have to be the product. We forward instead of connect so there's no inbox to read. We put the no-data-sales pledge in our Terms so breaking it is breach of contract, not a PR problem.
Things we turned off in our own company
The product flips switches off. The company runs on the same principle. (Go ahead, try turning one on. They don't stay.)
Data sales OFF
Never have, never will — and our Terms prohibit us from starting, which makes the promise enforceable instead of decorative.
Inbox access OFF
Our email unsubscriber works by forwarding. Zero OAuth scopes. We can't have an Unroll.me scandal because we can't see your mail.
Trackers & ad pixels OFF
No Google Analytics, no Meta pixel, no retargeting. A privacy company that retargets you around the internet is a punchline.
Fear marketing OFF
No hooded hackers, no countdown timers, no “your family is in danger.” The junk is annoying enough without us performing terror about it.
Dark patterns OFF
Cancellation is two clicks. Deletion is one button, 30-day hard delete. The refund policy is printed on the pricing page in normal-sized type.
SSN collection OFF
Where a registry needs your Social Security number (OptOutPrescreen), you enter it on the official government-adjacent site yourself. We architected the product so we never touch it.
Who's building this
OptOutHQ is built by one person — Salmon, a web developer who got one scam call too many on a family member's phone and went looking for the single dashboard that handles all of it. It didn't exist. The incumbents each cover one silo; the biggest brand in the space is the cautionary tale above.
Being small is part of the design. No investors pushing for growth-at-all-costs means no quarterly temptation to “monetize the data asset.” The roadmap is public, the architecture decisions get written up as we go, and support email gets answered by the person who wrote the code.
The plan is boring on purpose: charge a fair subscription, remove people from lists, publish our success rates, repeat for years. — Salmon
Help us launch quiet.
Get early access when we open the doors — and your personal unsubscribe address on day one.
Founding members get Pro for $59/yr, locked for life — first 200 only, when we launch.